If you were to make, or if you had made a professional video promoting your work, what would you include?
I ask because on YouTube (not the best source for "professional" videos, I know), there are plenty of
amateur videos of people telling stories.
However, for the most part, the videos submitted by professional speakers are highly edited, such that, I can't actually tell if they are compelling speakers or not. There are shots of engaged audience members, sometimes even testimonials from people who have hired the speaker, but when it comes time to showing the speaker, there's only thirty seconds or so of speaking... and it's usually an excerpt with either a provocative statement or a laugh line... but never a full story-- even on the speakers who bill themselves as storytellers!!!
For that reason, I find a poorly produced video that includes an entire story more compelling than a slick one that advertises a storyteller but leaves out any stories.
How about as a producer? If you were going to hire a storyteller or speaker, what do you need to see in a video?